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Should Ubisoft apologize to the gaming community?

Ubisoft has made a royal mess with the launch of Assassins Creed: Unity. The developer has hyped up their latest release to no end, yet failed to deliver a game of acceptable quality. Here is why Ubisoft should issue an apology to the gaming community.

Unity’s abysmal performance – Not so revolutionary

Unity’s performance is abysmal to say the least. Gamers across the globe using multiple gaming platforms have reported issues regarding the game’s frame-rates. The performance issues come as a great shock to me. Ubisoft even moved back Unity's release date by two weeks so the developer could make the best use of current-gen systems.

Twitter users are up in arms, further reporting a plethora of issues and condemning the game. One Twitter user, Sean D. Gunflame Tweets: “Well, at least Assassin's Creed: Unity isn't a bad PC port, the console versions sound like they're as equally broken.” - Source

Furthermore, both Reddit and Steam users have been going absolutely nuts, discussing the poor performance of Unity. Famous Youtuber TotalBiscuit Tweets: “Texture quality is awful, even on characters clothing, huge popin, incorrect lighting, faulty texture streaming” - Source


The issues regarding performance and graphical glitches are atrocious. There could not be anything else wrong could there? Well, players are also experiencing issues accessing Unity’s Initiates and Uplay Services.

Ubisoft states on the AC Facebook page: “We recognize that there are intermittent issues for gamers playing Assassin’s Creed Unity accessing Initiates and some Uplay services. We’re actively working to solve these issues. Gamers can be reassured that no progress data associated with these services will be lost. Gameplay in all platforms and Uplay login for PC is not impacted. We apologize for any inconvenience.” - Source

PC gamers who own an Nvidia GPU could very well be the first to get some form of performance increase by downloading the latest Nvidia drivers, specifically catered for Unity.

Taking all the evidence into account, there is no doubt that Ubisoft has made a mess of Unity’s launch and optimization. The simple fact is, a developer should not release a game when it is so full of glitches and performance issues. That is probably why Ubisoft’s set the review embargo after the game’s launch.

The self-serving review embargo only helps Ubisoft’s bottom line

Unity’s review embargo did not lift until 12PM EST, which is approximately 12 hours after the official launch of the game. The move is blatantly anti-consumer and was in all likelihood designed to get as much day one sales as possible. If gamers knew just how badly the game was optimized, at least some of them would hold off on buying the game or not buy it at all.

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Metacritic user scores at the time of writing:  

Critic reviews are higher at least. Two of my favorite sites to go for a review still gave the game a very average score. Polygon gave the game a 6.5/10 while Eurogamer gave it a decent 7/10. Furthermore, PC Gamer has delayed their review of the game and also comments on the technical issues of Unity.

Youtuber TotalBiscuit voices his opinion on the matter: “I have absolutely no doubt that the review embargo for Unity was set after launch because of what a technical mess the game is.” - Source

It seems more plausible that Ubisoft may have intentionally used a review embargo in order to keep gamers unaware of Unity’s wealth of technical and performance issues. Just like the rest of the gaming community, I am anxiously awaiting an official response from Ubisoft on the matter. Let us hope they issue an apology with an explanation of what exactly went wrong.

Closing Thoughts

It is absolutely horrible to see a product that countless gamers have been eagerly waiting for fall flat on its face. There is no excuse for delivering a game with such blatant performance issues. The review delay of 12 hours after the game was released has taken away any faith I have left in Ubisoft, as it only served the developer's coin purse.

Earlier today, MWEB GameZone’s Han Cillier’s stated: “Unity could have been the next-gen game we've been waiting for, but it might end up being the biggest disappointment of 2014” and asked the question “Do you think Assassin's Creed: Unity will outperform its controversy?

I believe the whole Assassins Creed franchise is in grave jeopardy if Ubisoft does not rectify the performance issues in a timely manner and issue an apology to the gaming community.This is not the first time Ubisoft has overhyped a game and failed to deliver, Watch_Dogs im looking at you. Fool me once, shame on me, fool me twice, shame on Ubisoft.

Do you think Ubisoft should issue an apology to the gaming community? Will you be pre-ordering their next titles or will you wait for a review? Let us know what you think in the comment section below.

Sources: AC Facebook, Twitter

Assassin's Creed: Unity releases on November 13 in EMEA territories and on November 14 in South Africa. You can pre-order it from

Assassin's Creed: Rogue releases on November 13 in PAL countries and on November 14 in South Africa. You can pre-order it from for Xbox 360PlayStation 3 and PC. The PC version only releases in 2015.  

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Please note that the opinions expressed in this article are those of the author and not MWEB Connect (Pty) Ltd  

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