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Dying Light: Techland's stance on DLC content and continued support is amazing

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Developer and publisher, Techland, is one of my favourites of the industry. Not only did they create the awesome Dying Light, a game every zombie fan should play, but they also know exactly how to handle DLC content.

One year after the release of Dying Light, after numerous updates to the game, Techland released an expansion that might as well have been Dying Light 2. I am of course talking about Dying Light: The Following which was as big, if not bigger, than the original game. Sure, you had to buy The Following, but the price wasn’t that of a full AAA release, which the game was definitely worth.

The original game was released in January 2015 and has done extremely well, but instead of revealing Dying Light 2 at this year’s E3, Techland continues to support Dying Light’s player base with 10 more free DLCs coming in the next year announced in a Press Release.  

The free DLCs will include new weapons, enemies, gameplay mechanics, locations and even story-driven quests, so that is a lot to look forward to. Further, the developer promises “more frequent community events – up to 4 per quarter” and is also preparing to launch a “dedicated community platform” which will give fans of the game “influence on what kind of new content is created”. The first piece of free DLC, focusing on new enemies, will launch in the coming weeks, but that’s even before the 10 free DLCs in 12 months campaign “fully launches later this year”.

In a Press Release, Techland CEO, Paweł Marchewka, talks about Dying Light’s community, their plan with DLCs in the next year and more:

“Almost three years after the original Dying Light was released, about half a million people still play the game every week. In the very first months on the market in 2015, the weekly numbers were around 700 000. This shows that our community is still huge, active, and craving for more. Not a single day passes without requests for new weapons, outfits, and quests. In the face of such enthusiasm and engagement, we cannot keep quiet.

Today I’m happy to announce Techland’s continuous support for Dying Light. Original content is already in the works and our fans can expect to face new challenging enemies, master new gameplay mechanics, solve more Harran mysteries, and even explore never-seen-before locations. This translates to ten pieces of DLC in the first twelve months of our continuous support - available free for all players, across all platforms.

Continuous support means also more updates, gameplay tweaks, and community events.  As we firmly believe in active collaboration between the design team and players, we hope this announcement will encourage our fans to share their thoughts, stories, and ideas about how we can improve their experience even more.”

Developer's pushing paid DLC after paid DLC on players is a very touchy subject, especially when it is something like a day-one DLC or something that player feel should have been in the game for free at launch. Techland on the other hand, is truly showing just how DLC content should be handled, by supporting their game for free.

What do you think about Techland’s continued support of Dying Light and the way they handle DLC content? Let us know in the comment section below.

Source: Press Release

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