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Call of Duty facing a slow death

The Call of Duty franchise may be in a steady decline. According to at least one analyst, sales for the Call of Duty series is slowly but surely slowing down. This latest news has been derived from the sales of the last three Call of Duty titles, Black Ops 2, Modern Warfare 3 and Black Ops. All three of these titles have shown a reasonable decrease in total purchases and predictions are showing the latest title, Black Ops 2, is also following suit. 


Arvind Bhatia (Stern Agree and Leach Analyst) has been crunching the numbers and estimates that Call of Duty: Black Ops 2 may end up 10% lower than last year’s Call of Duty: Modern Warfare 3. Bhatia stated that the group’s checks at retailers opening weeks saw sales down as much as 20 percent. 

Black Ops 2 managed to break the $500 million dollar mark on day one, but this latest news is cause for concern for the Call of Duty franchise as a whole. If Bhatia's predictions are true then this will be the second successive year that a title from the Call of Duty series has fallen in sales. Call of Duty: Modern Warfare 3 was the first to follow the trend by selling an estimated 5% fewer titles than its 2010 predecessor Call of Duty: Black Ops


The main question the Call of Duty franchise has to ask is: Why is this happening? This question brings along with it several answers. Bathia states that this could be the effect of launching a week after the launch of Halo 4, and launching too soon to Thanksgiving (consumers may have waited for a holiday discount), may have contributed to slow moving sales. Other answers to the question of lost sales might be that people are becoming despondent to the repetitiveness of the series, where some gamers argue that they are paying more money for the same product. 

The Call of Duty franchise might not be too worried over sales at the moment, as it still manages to pull huge amounts of sales year after year. The problem lies with the fact that the series is on a slow spiral downwards, according to latest predictions. This slow but steady free fall is something that Tryarch and Infinity Ward are going to want to stomp out as soon as possible. The question is will they manage to do so, or is the Call of Duty franchise facing an inevitable end?

What is your predictions for the future of the Call of Duty franchise? It could come to be that the slogan to the latest Black Ops title, 'The future is Black', is a ironic prediction of what direction the franchise is heading in. 

Source: Gamasutra

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