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YouTube takes further action against Logan Paul and outlines additional steps against 'harmful content'

YouTube Logan Paul.jpg

In January, we talked about the Logan Paul YouTube controversy and argued that YouTube didn't handle the situation with the seriousness it deserved. The company took over a week to respond, and when they finally did, many felt the price he paid didn't reflect the severity of the situation. The question remained - what more could YouTube do to prevent and punish content creators who disrespects policy in such a blatant manner? It turns out, a lot.

After Paul's return to YouTube, he uploaded videos in which he tased a dead rat, and he stated via Twitter that he would eat a Tide Pod (harmful detergent and the latest Internet stunt) for every retweet. He since deleted the tweet. It finally looks like YouTube is taking a firm stand against not only Paul but all content creators who promote harmful behavior and violates its basic rules. YouTube has now also suspended all ad revenue on Paul's YouTube channel, and they have made changes to how they handle offenders.

YouTube Vice President of Product Management, Ariel Bardin, explains on the Creators Blog that "In the past, we felt our responses to some of these situations were slow and didn’t always address our broader community’s concerns. Our ultimate goal here is to streamline our response so we can make better, faster decisions and communicate them clearly. The new policy aims to crack down on harmful content disguised as pranks, which is a summary of Logan Paul's channel. YouTube has added three additional steps to their current strike system for those who break policy:

  1. Premium Monetization Programs, Promotion and Content Development Partnerships. We may remove a channel from Google Preferred and also suspend, cancel or remove a creator’s YouTube Original.
  2. Monetization and Creator Support Privileges. We may suspend a channel’s ability to serve ads, ability to earn revenue and potentially remove a channel from the YouTube Partner Program, including creator support and access to our YouTube Spaces.
  3. Video Recommendations. We may remove a channel’s eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next.

Bardon continues to explain that the company strongly believes in freedom of expression, but that they also have a responsibility to protect advertisers, viewers, and other content creators against damaging situations.

"When one creator does something particularly blatant—like conducts a heinous prank where people are traumatized, promotes violence or hate toward a group, demonstrates cruelty, or sensationalizes the pain of others in an attempt to gain views or subscribers—it can cause lasting damage to the community, including viewers, creators and the outside world."

I wonder what more it will take to get YouTube to the point where they ban Logan Paul from using the platform as an ego trip. There is no benefit whatsoever in his videos; it exists to boost his ego by seeing how far he can push idiotic behavior to make money off viewers. I don't even think blocking his revenue will mean an end to his so-called "prank" videos.

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"we felt our responses to some of these situations were slow and didn’t always address our broader community’s concerns"

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