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EA's response to in-game currency complaint becomes most downvoted comment in Reddit history

Star Wars Battlefront II.jpg

It seems that you cannot pull the wool over the eyes of Reddit members no matter how much you try and sugar-coat your response to in-game purchases. EA has yet again proved that they are probably the most unpopular publishers in the world right now and it took a few words to make it so. In the latest loot box drama with Star Wars: Battlefront II, EA took to Reddit to explain why they changed the loot box system in the game. According to reports, it takes around 48 hours to unlock a hero now without purchasing them through loot boxes. Yes, 48 hours of your life to get a hero. Well done on reworking your system EA, you guys are doing a great job. 

In response to this news, EA tried to clear the air and make it look like they were doing the right thing. However, this completely blew up in their face as their Reddit post became the most devoted thread in Reddit history. 

The intent is to provide players with a sense of pride and accomplishment for unlocking different heroes. As for cost, we selected initial values based upon data from the Open Beta and other adjustments made to milestone rewards before launch. Among other things, we're looking at average per-player credit earn rates on a daily basis, and we'll be making constant adjustments to ensure that players have challenges that are compelling, rewarding, and of course attainable via gameplay. We appreciate the candid feedback, and the passion the community has put forth around the current topics here on Reddit, our forums and across numerous social media outlets. Our team will continue to make changes and monitor community feedback and update everyone as soon and as often as we can.

The thread is sitting on 100k devotes at the time of writing this and I am sure it is going to go up even more over the course of the day. Users are not happy at all and they are expressing their anger with some valid responses. 


This is a joke right? When you have the same currency tied to unlocking crates as you do to unlocking heroes. You can swipe your credit card for crates and just save up every single credit to unlock heroes. There is no freaking pride or sense of accomplishment in this. You're not even doing this for "Free DLC". You're doing this for items that come in the game we just paid $60 and $80 for. I'm sure the prices will be even more egregious when the "Free" - JHoNNy10o0

Yeah, except we have to work at it like it's a full-time job to unlock one hero. Let alone all of the others we want to unlock whilst completely ignoring progressing our class. There's no sense of accomplishment. It literally kills the fun of the game by making it seem like work. Should be 5k, so it only takes a couple of hours, not 40.stuff comes along. - Insty1

I only have 75 hours in Battlefield 1 since that released approx a year ago. Work & life commitments, plus other games all fight for my limited time. Based upon that, I would be lucky to ever see 1 of the heroes I would have paid ££ for. This, plus the entire loot crate bull shit has meant I'm simply not buying Battlefront this year. - Leather_Boots

I do believe that users have the right to complain. You are paying full price for a game and then have to grind for hours to unlock content that you can buy with real money. Star Wars: Battlefront 2 literally sounds like a free-to-play game right now but it actually has an R1200 price tag. I say keep pressing those dislike buttons, everyone. Enough is enough. 

Star Wars: Battlefront 2 releases this Friday, 17 November on Xbox One, PS4, and PC. 

What are your thoughts on this EA drama? Let us know in the comments below.

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