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Skylanders SWAP Force Press Event

The full press conference reveal of Skylanders SWAP Force, February 5 2013, in New York City -- a few days before the official start of the International Toy Fair. Activision CEO Eric Hirshberg explains the company's goals. the history of the franchise, and shows off "dynamic swapability" to the public for the first time. The event also features Vicarious Visions' Guha Bala, Toys R Us CEO Jerry Storch, and a live demonstration of the game.

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