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NPD Report: 400 million devices online including 39 million consoles

by Brad Kirby (Schmoe)  Posted Friday, January 04, 2013 11:52:00 AM


Such a pity that these guys are only doing this stellar accounting in the old US of A. These numbers would be awesome if we could see them on a global scale and of course more specifically for South Africa. While we can and do extrapolate certain figures in conjunction with our various partners, it would be super cool if we all measured these numbers utilizing the same consistent method and yard stick.

Nonetheless, these numbers do make for an interesting read:

There are 425 million devices connected to the Internet in U.S. homes, according to a new Connected Intelligence  report from global information company, The NPD Group. The Connected Home report found that while computers are still the primary connected device, numerous others are diminishing the computer’s relevance to the broadband content marketplace. This trend is being fueled by devices such as gaming consoles and Blu-ray Disc players adding to the number of Internet connected HDTVs, and the connectivity piped directly to the TV itself.


By the end of 2013, a shift towards more screen-sharing across devices is expected.  Smaller screens such as the smartphone have the greatest reach now with an estimated 133 million users, with tablets contributing another 31.8 million screens. The development of the shared screen experience, by throwing content from a smaller screen to the TV, is converging device ecosystems and will allow for over-the-top content to become even more prominent on the TV. 

For the full report, check out the source below:

Source: The NPD Group

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Please note that the opinions expressed in this article are those of the author and not MWEB Connect (Pty) Ltd



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