by Zaid Kriel (Zaid) Posted Friday, April 25, 2014 6:46:00 AM
If kids, parents and video games were ingredients for a cocktail, the resulting beverage would make for a particularly bitter mix. That's been the prevailing wisdom anyway for as long as anyone can remember: parents don't trust video games. After a recent survey by the US's Entertainment Software Association (ESA), the trade group that manages E3, it turns out that maybe those ingredients can be mixed together after all and the resulting drink is unexpectedly refreshing.
Survey: Essential Facts About the Computer and Video Game Industry
According to the 2014 edition the ESA survey called the Essential Facts About the Computer and Video Game Industry, 56% of American parents consider video games to be a positive influence on their kids. While it may not be an overwhelming majority, the notion that more than half of the parents surveyed view video games as beneficial is certainly a surprise.
Video games provide: education, mental stimulation, & bonding opportunities
"Parents across America recognize the widespread benefits of video games, including education, mental stimulation, and the bonding opportunities they create for families," said ESA president Michael D. Gallagher. "Video games are a favorite pastime enjoyed by men and women of all ages, and millions worldwide who share their game play experiences with friends and family."
Another interesting tidbit to come out of the survey is that adult women form a significantly larger portion (36%) of the game-playing population than teenage boys (17%). If only marketers would incorporate that bit of info in their marketing mix.
You read the full survey here.
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Please note that the opinions expressed in this article are those of the author and not MWEB Connect (Pty) Ltd
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