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Black Ops 2 nets $1 billion in 15 days

by Brad Kirby (Schmoe)  Posted Wednesday, December 05, 2012 4:14:00 PM

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We were all pretty sure that Black Ops 2 was going to be the multiplayer FPS title of choice for the majority of our competitive and fast pace gaming community. We were also sure that they were going to make a metric-ton of money out of it to boot. I don't think that any of us would have imagined that they would tip the 1 Billion US Dollar mark in just over 2 weeks, beating the race to the 1 Billion mark set by Modern Warfare 3 by 1 whole day!

Wow! Speaking of wow, if you think that essentially Activision also have a finger in the pie for World Of Warcraft who are currently boasting more than 10 million active users paying around R150 bucks a month. These guys are making crazy money!! 

Here is the press release:

Activision Publishing, Inc., a wholly-owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), announced today that Call of Duty: Black Ops II has crossed the $1 billion mark in worldwide retail sales, according to Chart-Track retail customer sell-through information and internal company estimates. Illustrating the strong appeal of interactive entertainment to audiences worldwide, the game achieved this milestone in just 15 days after its launch on November 13, 2012. Last year’s Call of Duty: Modern Warfare3 reached $1 billion in retail sales in 16 days. The box office record set for feature films in 2009 by “Avatar” was $1 billion in 17 days¹.

“The release of Call of Duty has been one of the most significant entertainment events of each of the last six years,” said Bobby Kotick, CEO of Activision Blizzard “Since Call of Duty was launched, cumulative franchise revenues from players around the world are greater than current worldwide box office receipts to date for the top-10 grossing films of 2012 combined. Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for ‘Harry Potter’ and ‘Star Wars,’ the two most successful movie franchises of all time.”

Since the game’s launch, more than 150 million hours have been logged online playing Call of Duty: Black Ops II on Xbox LIVE and PlayStation Network.

“Entertainment franchises that captivate audiences for as long as Call of Duty has, on the scale that Call of Duty has, are very rare things. And it takes a lot of brilliant people working across many different disciplines to make it happen. It is incredibly humbling and gratifying to be a part of,” said Eric Hirshberg, CEO of Activision Publishing. “In order for Call of Duty to remain the entertainment juggernaut that it is, and keep our fans coming back for more, we need to continue to bring fresh ideas and new innovations to the table every time, while always staying true to what people fell in love with in the first place. That’s what we did with Call of Duty: Black Ops II, and that’s what we intend to keep on doing. This is an incredible milestone for an incredible franchise, and I want to thank every passionate, talented, committed person on our team who made it happen.”




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